Acquaint
I'm an Interaction Designer living in the Washington D.C area. I currently work at AOL as a Sr. User Interface Designer. This website is a showcase of the work I have done so far. View my portfolio or read more about me.
Interact
Interaction Design Blog- This blog is my playground for seeding and weeding ideas for current and future projects.
Contact
Use this form or email iyervish (at) gmail (dot) com
Network
Featured Project: AOL Shopping
With over 5 million UV's per month, AOL Shopping is one of the top Comparison Search Engine's on the web. I led the Interaction Design efforts for the complete redesign of the Shopping channel. The first phase included negotiating a change in the business model to build a better user experience. Our efforts resulted in a 37% increase in PV's, 57% increase in UV's & 15% increase in PV's/ UV Year over Year.
The Design process was kicked off with a two day brainstorming session, where we discussed at length the future of the channel. A day long field trip to a local mall was coupled with competitive analysis of the top virtual retailers- we studied the similarities and differences between shopping experiences. Finally, we created personas and themes which were used to create concept mocks. As we transitioned into production, each of these Design methods enabled us to create a compelling shopping experience for the user.
Working in an Agile environment, I created concepts, wireframes, prototypes and documentation to communicate the design to the Business, Product teams & Developers.
The second phase involved building shopping tools like List Management, Ratings & Reviews and Personalization. I conducted extensive Design Research (Iterative User Testing, Focus Groups, Quasi-Ethnographic Observation & Cognitive 1-1’s) to better understand user goals and expectations.